The great journey begins with the victory of James China Line to help the Nike movement

Is in full swing Nike "live your greatness" summer basketball event ushered in another climax, just led the "dream team" in London won the Olympic men's basketball champion LeBron James seventh come to China. From August 21 to 24, he will be in Beijing, Shanghai and Chinese youth players and basketball enthusiasts to share basketball and charm, interpretation of "great, journey from the beginning of the victory," the essence of the movement, to encourage young people to create their own The greatness.

18-year-old to become the draft pick, 22-year-old led his unit reached the finals, played three Olympic Games, in the past season has finally aspirations to championship. Nine years of storm experience LeBron James completed from a boy to a man's transformation, but did not change is that he never weakened the fighting spirit, in the face of frustration and suffering never yield to the determination. His dedication and persistence best interpretation of his own great and legend.

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In addition to the launch of Nike's "FindYour Greatness" theme launch in 2012, LeBron James, who specializes in the "great" belief and inspired the younger generation to open their journey with victory, For the upcoming opening in Shanghai, "Nike Sports Meeting" to help out. "Nike Sport" is a large-scale sports platform launched by Nike, will be held in August 23 to 26, 2012, held in the Shanghai Stadium, including basketball, football, running, extreme sports, women's training, tennis, football , Ping Yu, etc., for young people to provide a variety of sports platform to encourage them to try all kinds of sports, explore potential, challenge the personal limits. LeBron James The "old Beijing" will lead the Nike Summer League and Basketball Night North winning team to Shanghai to participate in the finals, with young athletes to enjoy the movement of "great" and happy.

On the evening of August 21, LeBron James came to the Chaoyang Stadium to participate in the fans here to meet, in LeBron James appeared at the stadium for the moment, nearly 2,000 fans in the stadium issued a tsunami-like cheers The In this summer to win the championship and the Olympic gold medal, LeBron James in the Chinese fans in the popularity has undoubtedly reached the peak. LeBron James at the scene to watch the Nike Summer Basketball League North between the winning team between the confrontation, he from time to time for the small players with the applause and applause, for the basketball focus and serious words.

As Nike's new digital technology products NIKE + spokesperson, LeBron James feet wearing NIKE + basketball shoes high jump dunk's picture has long been the majority of fans relish, his sports data through the shoes of digital technology is recorded , As many fans desire to go beyond the "limit." Today, Nike special arrangements for an interesting part of the fans by wearing the same NIKE + basketball shoes, LeBron James in front of his record to challenge, see the big screen shows the fans of their respective NIKE + shoes pressure sensor The data, LeBron James issued frequent praise. He then presented the award for the best-performing fans, as well as live dunk competitions and winners of the match. Small players from LeBron James took the hands of NIKE + shoes, signature basketball and other precious prizes, all excited exception, all said today with the world basketball star's zero distance contact will make them unforgettable.

At the end of the meeting, LeBron James, who is about to go to Shanghai to participate in the "Nike Movement" nearly 100 North athletes on behalf of cheer, he put a symbolic ticket issued to the athletes and autographed, inspired them Shanghai 's "Nike movement" to enjoy the movement, to create their own great.

On the morning of August 22, LeBron James will go to a gym in Beijing to counsel the elite players in the North African Basketball Tour North District. And in the afternoon to participate in Nike held the "shoes crazy" activities, and 40 shoes collection fans and fans to communicate.

Air Max Hyperposite

New shoes Nike Air Max Hyperposite once launched with its smooth Foamposite technology sense of shell, domineering Air Max cushion cushion cushion with a variety of eye-catching color quickly grabbed everyone's attention, it must be the next season Such as Stoudemire so insiders on the foot of the murder of the audience's eye weapon, and in addition to the previous high contrast color, the recent Air Max Hyperposite has launched two new color, visually to the eye to shock.

For the "New York Street basketball war" and specially designed two special color, the first to play the New York color blue orange trend with the boots on the rich NYC font overlap, to create a street culture style to color and The details of the trend on behalf of the trend of New York and the combination of street culture and the impact of the city.

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Another special edition boots is from New York landmark "Statue of Liberty" Statue of Liberty for the inspiration, very eye-catching copper green Foam material with a unique metallic texture, it is quite wild and unrestrained, and then with the inside Boots on the wear pattern design and tongue of the metal plate texture, so that the goddess of freedom of the texture highlights the most vividly.

These two special edition color will be in November this year to meet with you.

What inspired the game rules to change? Creative kitchen designer Shane Kohatsu's trip to China sprinkled the creative seeds, so that the choice of sports shoes have a new perspective. When he observed that people in the hard asphalt ground wearing running shoes and even hiking shoes in playing basketball, he knew that must be supportive, breathable, and wear resistance combined, so as to re-open the idea of ​​basketball shoes design. Nike Zoom Hyperfuse multi-level lightweight combination of light structure to fundamentally solve this problem. This structure itself is the embodiment of its innovative technology. It is also possible for the shoes to achieve the possibility of different colors, which is the leather material can not be achieved - multi-level and translucent material means that its appearance is richer than ever - black and white tones of the era of the complete end of the country The

August 15, 2012, CONVERSE China official mall officially launched, which is CONVERSE in China's only official mall. The official mall, along with the fully updated website image and content, provides consumers with the most comprehensive and freshest shoes and apparel products in the range of CONVERSE. Online mall aims to provide consumers with a full range of high-end products, online shopping services and brand experience. No matter where you are, you can experience CONVERSE to bring unique products and services. At the same time, we expect, through the site to further spread CONVERSE brand concept and deepen the interaction with consumers, the common release of creative inspiration.

In order to celebrate CONVERSE China's official mall on the line, a series of unique promotional activities and limited products will continue to bring you surprises; the same time, CONVERSE launched a unique social networking features, consumers not only in the official website collection of products, pictures and blog Story content at the same time, but also with their friends and friends on the network to share, discuss and interact. We believe that all consumers who love CONVERSE brand have a unique personality, attitude and ideas and insight into the trend and creativity, but also hope that the official mall will become a vast, linked to the platform. At the same time more exclusive to the official shopping malls of customized products, so that consumers more convenient to buy products at the same time, and we are more in-depth long-term interactive communication in the expression of self, show style, the release of creativity.

NikeLunarGlide+ 4

The perfect combination of the Lunarlon dynamic support system and the upgraded Flywire technology provides excellent performance for running shoes, giving you a glove-like feel

★ Nike dynamic Flywire technology to bring subversive fit;

★ Lunarlon dynamic support system will be the perfect combination of stability and cushioning effect;

★ lighter than Nike LunarGlide + 3;

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When the world's greatest athletes in the summer of a career when the winner, running enthusiasts will also be equipped by them inspired by Nike's innovative technology, appear in the streets around the world. The new fourth-generation Nike LunarGlide + running shoe, which incorporates these innovative technologies, combines the upgraded Nike Flywire technology with innovative dynamic support cushioning systems that are lighter than the previous generation.

Whether it is running at a record speed or leisurely morning jogging, feet and shoes fit is undoubtedly the most important. In the summer, Nike Zoom Superfly R4 and NikeZoom Victory Elite will be accompanied by sprinters and long-distance runners in the game, and these two spikes used in the revolutionary Nike Flywire technology is also applied to the latest Nike LunarGlide + running shoes. The compact design of the cable with the feet to move flexible, significantly reducing the weight and size of the shoes at the same time did not sacrifice the comfort and support of the shoes. Flywire technology (dynamic fly line design) from the arch under the package to the shoelace, between the shoes and feet as a custom adjustable, such as glove-style fit, to help eliminate the traditional uppers and arch The distance between the feet caused by discomfort.

Flywire technology

LunarGlide + really do the best of both worlds. You have a unique sense of fit, responsive Lunarlon cushioning system can provide you with full support, bringing incredible sense of running. NeckRunning senior footwear designer Rob Williams

LunarGlide midspan provided by the dynamic support system used Lunarlon foam for running enthusiasts to bring great comfort, to provide rapid response to the earthquake buffer protection. Lunarlon is Nike's design team and Nike Sports Research Laboratory (NSRL) to work together in four years ago in the Nike LunaRace + and Nike LunarTrainer + running shoes in the end of the cushion system was first used.

NikeLunarGlide double bottom structure of the "dynamic support system" will be the perfect combination of stability and cushioning effect. Double-layer wedge-shaped foam design (soft inner lunarlon and harder foam shell) provides a soft touch when running the heel, with the center of gravity moving, the soles of the feet stretch and continue to provide more stable support. This innovative system provides a gradient experience and comfortable running for a variety of gait runners.

NikeLunarGlide + designers in the design of the upper material fully consider the fit, support and stability elements. Suspension heel support plate has become a major highlight of the Nike LunarGlide series. The support plate attached to the hard foam shell is moved against the foot to help the heel to turn in and out.

Large area of ​​single-layer grid design to increase ventilation while providing the necessary support for the foot, and the overall line of shoes looks more smooth. Designers in the design of this style of running shoes when the originality, to create a delicate appearance will let the runners look very superior appearance.

NikeLunarGlide + 4 is Nike Lunarlon product line, this professional sports products include NikeLunarGlide +4 running shoes, NikeHyperdunk basketball shoes, NikeLunarTR1 men training shoes and Nike LunarHyperWorkout + women training shoes.

LunarGlide + running shoes can be placed Nike +, running enthusiasts can log nikeplus.com to track, compare and share their running experience. Nikeplus.com is the largest running enthusiast community, now has nearly 7 million members.

Tom Sachs

Anyone who is familiar with Tom Sachs who likes to create his own hands improvisation (some call it "Bricolage": improvised to put on the material on hand) will think he works with this planet, and even the largest sports brand in the universe Not too possible. Tom's artist is a little bit of improvisation improvisation, relative Nike rigorous on any pair of new sports shoes to repeat the test attitude can be described as poles apart, but it is this contrast to the spark of Tom Sachs superb technology and well-known Nike achievements of the process Excellence in the NIKECraft space series.

The NIKECraft series, launched by Tom's "Space Program: MARS Space Plan: Mars", was the perfect combination of Tom and the Nike design team, designed for space travel.

As an astronaut, the first condition is the need to have the elite athlete's body to withstand the severe test after leaving the Earth's atmosphere. Their daily work requires a lot of energy and endurance. Likewise, their equipment must be perfect, so that they can perform their duties in a ruthless environment.

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Tom Sachs: The NIKECraft series will cover the entire space journey, including The Trench long coat, The Mars Fly Jacket windbreaker, The Lightweight Tote handbag, The Mars Yard shoes and The AirBag handbag. Nike design team and Tom Sachs in the series used in the sportswear have never appeared in the material, such as: car safety bag material, the ship canvas and the space suit itself cloth. Each product has excellent functionality, is a necessity for space travel, while adding a very functional and interesting visual elements, such as: storage space double zipper design, can be used as a heel of the umbrella as accessories and jackets Inside the periodic table of chemical elements.

50 years of dream running shoes evolution process (a) the first generation of flat-bottomed competition shoes

From the shoelace to the shoe last, in the past 50 years, running shoes industry has evolved so far. Just half a century, went through five stages. Let us together to dismantle the wind and rain in this area, feel the technology to bring the sport of the dream changes.

1966-1970: the first generation of flat-bottomed competition shoes (flat)

This stage began to appear shoes. Runners see the kind of shoes is very good - its very thin bottom is suitable for long distance players. In fact, they are quite attractive, even young players who run fast.

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"At that time only a few running shoes were available, if they could be called running shoes." Walking shoes collector, National Park Authority Museum curator Dave - Kaiser said. He began running in 1966. "They are both bulky and stiff, usually made of leather or canvas, all of which are very bad."

According to the Pomeranian champion Abby-Poulter, the New Balance "Trackster" sports shoes were almost monopolized at least when they were in the mid-1960s, at least in New England. 1960 release of this shoe has a leather upper and rubber corrugated soles, a variety of width, as the ad was said to be "almost any ideal choice for running the road."

"Everyone wears the same shoes when you stand on the starting line of a race run." Popper recalls, "It has an obvious cushion or elasticity that other shoes do not have. Once someone has provided us with A pair of shoes that can cushion the impact of a little pavement, we all choose it, because it feels good.

On the Boston Marathon in 1968, Abby-Puff won the championship. At that time he had changed through the riparian tiger marathon running shoes, and then many runners are still very much remember its light weight and comfortable feeling. "The Road Runner" - has a combination of heel and foam rubber "midsole" - at the time it was a new term. "It was one of the first generation of running shoes that felt like running shoes," said Pufft.

Poft bought his tigers tiger from Jeff Jefferson. Jeff is the first employee of a new company known as the "Blue Ribbon Sporting Goods Company" (Nike's predecessor). The new company was created by Phil Knight and Bill Bowerman (Oregon Athletics Coach, Volkswagen Jogging Advocate) who drove a pedal to sell footwear from Japan at track and field races.

Onitsuka Tiger soon became the best choice for the runners' brands.

Guide: What do runners like?

Johnson wrote the first footwear guide for the magazine. Although he admitted that he would have a huge conflict of interest, but he was one of the few people who had learned about the footwear industry enough to write a guide. He surveyed a large sample of a runner from the list of American runners' clubs and said, "I will try to be as neutral as possible from a third - party perspective.

This guide was published in April 1967 and covers 14 "flat" shoes. Among them, there are 11 kinds from three brands: Adidas, New Balance and Onitsuka Tiger. As a result of the differences between these quite similar running shoes, this comment took a considerable amount of time to discuss the overall reputation of each brand.
Each comment contains some quotation options, most of which are "absolutely the best way to walk through my shoes." The guide lists the "best" running shoes in the two categories. Ontzuka Tiger Road Runner (Road Runner) in the training shoes in the first category; Onitsuka Tiger Marathon (Marathon) running shoes in the race shoes in the first category.

Big event timeline

1960

New Balance "Trackster" sports shoes debut. This is one of the first run shoes designed specifically for running.

1962

Phil - Knight visited Japan, and in the United States to create "Blue Ribbon sporting goods company" to introduce the Onitsuka Tiger running shoes.

1967

The first run shoes reviews published in April, detailing the 14 running shoes.

Onitsuka Tiger Marathon (Marathon) running shoes were rated as the best competitive shoes.

Onitsuka Tiger Cortez (that is, Nike's Forrest Gump) is the first high-calorie running shoes, developed by Bill-Bowerman.

Special step power nest 1.0 running shoes

Everything in the spring of recovery, the runners can finally take off the heavy winter clothes, in the runway wanton sweat, the pain ran quickly. So, runners should choose how to run a pair of good running shoes, special step launched a brand equipped with power nest technology running shoes, with its excellent cushioning experience and high cost, for the runners to provide a good choice.

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The power of the nest, the bottom of the wall on the framework of the honeycomb fold can quickly absorb the impact of movement and quickly converted into power, rapid rebound. Power nest at the end of the selection of the rebound material, in the ordinary EVA material by adding flexible rubber liquid, so that cushioning and rebound effect to achieve the best, to find the most runners run the foot experience.

Special step power nest 1.0 running shoes, the bottom of the wall is a unique honeycomb hexagonal structure, the process of running, the honeycomb structure can quickly absorb the impact of movement, feedback for the next step forward momentum. The greater the force, the stronger the power, in addition, the outsole selection of high-strength wear-resistant rubber material, escort mileage longer, so runners run farther.
Special step power nest 2.0 running shoes

Special step power nest 2.0 running shoes more concerned about the runners foot support required, the stent design, wrapped runners feet. Shoes inside the honeycomb joined the dynamic support structure for the running of the runners play an excellent supporting role, stable and effective protection of the feet, not because of varus and injury.

Special step power nest 2.0 running shoes in the end of the structure will be cushioning and cushioning materials combined to enhance the cushioning performance of shoes. The bottom wall constitutes the frame of the honeycomb fold quickly absorb the movement of the soles of the impact of the impact of the ground, and further into the power for the runners to provide safe and effective energy feedback. Special step in the end EVA added a special high-elastic particles, greatly enhance the cushioning performance of the material.
Special step power nest running shoes

The third step is to use the elastic whole of the weaving material to create the lightweight upper, into the special X-type texture of the weaving process, three-dimensional structure fit the foot type, with good ventilation, so that the feet feel comfortable and breathable, after a long time The running will not appear sticky feeling. Upper X-type support equipped with a 4D mesh package, in the running process, for the heel to provide a tight support package, in the running process will not appear swing situation.

The new upgrade of the double density in the end, giving the runner more powerful rebound rebound feeling, while the runner foot force area for more effective protection. In the bottom side of the wall using honeycomb fold, can quickly absorb the impact of movement and effective conversion into power, rapid rebound, the release of energy, to provide sports double power, shaping a full range of cushioning effect.

The special outsole is a high-elastic, double-density cushioning material, and is distributed according to the different parts of the movement force to ensure sufficient grip, followed by high-strength wear-resistant rubber, The
Three years, the special step brand continuous research and development of continuous improvement in this year's profound knowledge, launched a landmark special step power nest 3.0 running shoes, I believe that this pair of sincerity full of running shoes, will be with every trust it run run farther , Run faster.

Zoom Kobe VI allstar

Thirteenth All-Star Game in 2011 ... All-Star race all the players, the number of entries came in third place ......
From 1998, the first All-Star Game and para Michael Jordan began ... Kobe Bryant have never missed ......
Today's All-Star Game, is the Lakers at Staples Center ... Bryant thirteenth competition, from the very beginning is like playing with blood, like ......

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About Bryant on the All-Star ... There are two totally different view .....
Bryant's fans believe that the performance of this all-star Kobe Bryant very great ... but also part of the fans that this is the Kobe too "serious" attitude, make the All-Star game from the outset, lost the original Entertainment taste .....
According to Bryant's own words .. Fans vote is to live hard look at their own performance, so of course he should be taken seriously .......
Whether you belong to ... what kind of view can not change that, Bryant played great data on the All-Star Game ......

37 points and 14 rebounds, this is the highest score on the NBA All-Star Game a .....
The fourth All-Star MVP, the number has more than Michael Jordan and Shaquille O'Neal, tied for first in NBA history .......
The total score on the All-Star Game, Bryant has more than a lot of the older generation, it rose to fourth in the history of .......

Today's Kobe Bryant, 13 years ago is no longer singled out Michael Jordan twenties years have ......
James Wade's front, ... has five championship rings Bryant, a plan can already look on it all ......
NBA competition is particularly fierce this year ... especially in the eastern Zhu Qiang, with the three teams have N giants .....
Old and solid as the Celtics, the reputation of the loudest Miami Heat and New York Knicks recently ... plus the resurrection Western Spurs for Wei Mian champion Lakers, it will be doomed the cool season ......
But when Bryant completed at the All-Star Game dunk James head ... the world saw the look on his face ......
Behind the smile, it seems to hide something ... my time is not over yet ......

On the All-Star game, Bryant was wearing the color of the west ... ZK6 debut on the previous version, these shoes the biggest difference comes from the material than .....
Flocking material compared to traditional light dough material has the texture becomes more and more ... with a sense of depth.