The great journey begins with the victory of James China Line to help the Nike movement

Is in full swing Nike "live your greatness" summer basketball event ushered in another climax, just led the "dream team" in London won the Olympic men's basketball champion LeBron James seventh come to China. From August 21 to 24, he will be in Beijing, Shanghai and Chinese youth players and basketball enthusiasts to share basketball and charm, interpretation of "great, journey from the beginning of the victory," the essence of the movement, to encourage young people to create their own The greatness.

18-year-old to become the draft pick, 22-year-old led his unit reached the finals, played three Olympic Games, in the past season has finally aspirations to championship. Nine years of storm experience LeBron James completed from a boy to a man's transformation, but did not change is that he never weakened the fighting spirit, in the face of frustration and suffering never yield to the determination. His dedication and persistence best interpretation of his own great and legend.

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In addition to the launch of Nike's "FindYour Greatness" theme launch in 2012, LeBron James, who specializes in the "great" belief and inspired the younger generation to open their journey with victory, For the upcoming opening in Shanghai, "Nike Sports Meeting" to help out. "Nike Sport" is a large-scale sports platform launched by Nike, will be held in August 23 to 26, 2012, held in the Shanghai Stadium, including basketball, football, running, extreme sports, women's training, tennis, football , Ping Yu, etc., for young people to provide a variety of sports platform to encourage them to try all kinds of sports, explore potential, challenge the personal limits. LeBron James The "old Beijing" will lead the Nike Summer League and Basketball Night North winning team to Shanghai to participate in the finals, with young athletes to enjoy the movement of "great" and happy.

On the evening of August 21, LeBron James came to the Chaoyang Stadium to participate in the fans here to meet, in LeBron James appeared at the stadium for the moment, nearly 2,000 fans in the stadium issued a tsunami-like cheers The In this summer to win the championship and the Olympic gold medal, LeBron James in the Chinese fans in the popularity has undoubtedly reached the peak. LeBron James at the scene to watch the Nike Summer Basketball League North between the winning team between the confrontation, he from time to time for the small players with the applause and applause, for the basketball focus and serious words.

As Nike's new digital technology products NIKE + spokesperson, LeBron James feet wearing NIKE + basketball shoes high jump dunk's picture has long been the majority of fans relish, his sports data through the shoes of digital technology is recorded , As many fans desire to go beyond the "limit." Today, Nike special arrangements for an interesting part of the fans by wearing the same NIKE + basketball shoes, LeBron James in front of his record to challenge, see the big screen shows the fans of their respective NIKE + shoes pressure sensor The data, LeBron James issued frequent praise. He then presented the award for the best-performing fans, as well as live dunk competitions and winners of the match. Small players from LeBron James took the hands of NIKE + shoes, signature basketball and other precious prizes, all excited exception, all said today with the world basketball star's zero distance contact will make them unforgettable.

At the end of the meeting, LeBron James, who is about to go to Shanghai to participate in the "Nike Movement" nearly 100 North athletes on behalf of cheer, he put a symbolic ticket issued to the athletes and autographed, inspired them Shanghai 's "Nike movement" to enjoy the movement, to create their own great.

On the morning of August 22, LeBron James will go to a gym in Beijing to counsel the elite players in the North African Basketball Tour North District. And in the afternoon to participate in Nike held the "shoes crazy" activities, and 40 shoes collection fans and fans to communicate.